We are passionate about empowering businesses with innovative solutions to drive sustainable growth.

Our Work

The world’s most renowned brands trust us to provide them with innovative solutions that drive success. Our deep experience, certified teams, agile mindset, and strategic partnerships enable us to deliver leading-edge solutions to a full spectrum of brands around the globe.

Media Ops & Management

Pandora

Music streaming service increases revenues and enhances customer services with strategic media operations partnership.

Marketing Cloud & Email

Tory Burch

Our cross-functional expert team created a customized marketing engine to help create and deliver personalized content.

Automation & Advanced Analytics

Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms through automation.

Who We Work With

Is Your Business Future Ready?

We help brands future-proof their digital marketing experiences by providing flexible, full-service solutions that save time, drive efficiency, acquire customers, and increase customer lifetime value.

Media & Entertainment
Today’s streaming, OTT, audio and CTV brands must scale their monetized ad offerings and perfect their audience targeting strategies to meet increasing demand for ad space on their platforms. The path to empowering media and entertainment brands lies in leveraging innovative automation solutions to scale capabilities, automate processes, and hone targeting strategies.
Publishing
Today’s publishers operate in a complex, fragmented, and ever-evolving digital ecosystem. Digital disruption is the key to success. At Theorem, we help publishers navigate these complexities with proven strategies to increase advertising demand, streamline processes with automation, and boost ROI by maximizing performance and engagement.
Retail Media Network
Retail Media Networks (RMN) are growing rapidly to meet advertiser and consumer demand. The path to success at scale requires the utilization of automation to streamline processes and enable business growth, as well as robust data strategies to power insights. With Theorem’s help, RMN partners can diversify their revenue streams, increase ad inventory, identify sales strategies, and more.
Direct to Consumer
Direct to consumer (D2C) brands are striving to meet consumer demand and expand their digital-first capabilities to develop more robust omnichannel strategies. Empowering D2C brands for success means integrating innovative solutions for customer experience and technology-based process integration to meet demand at scale.
Retail & Marketplaces
As consumer shopping habits continue to shift at an unprecedented pace, retail brands face new, ever-evolving challenges. Theorem’s innovative digital solutions help businesses solve their marketplace and commerce problems, customer acquisition issues, and engagement challenges.
Platforms
Platform brands must meet the challenges of today’s constantly changing digital marketing landscape to deliver optimal results for their clients. At Theorem, we help platforms surpass these expectations and expand their revenue streams by offering innovative, end-to-end digital marketing solutions.
Media & Entertainment
Today’s streaming, OTT, audio and CTV brands must scale their monetized ad offerings and perfect their audience targeting strategies to meet increasing demand for ad space on their platforms. The path to empowering media and entertainment brands lies in leveraging innovative automation solutions to scale capabilities, automate processes, and hone targeting strategies.
Publishing
Today’s publishers operate in a complex, fragmented, and ever-evolving digital ecosystem. Digital disruption is the key to success. At Theorem, we help publishers navigate these complexities with proven strategies to increase advertising demand, streamline processes with automation, and boost ROI by maximizing performance and engagement.
Retail Media Network
Retail Media Networks (RMN) are growing rapidly to meet advertiser and consumer demand. The path to success at scale requires the utilization of automation to streamline processes and enable business growth, as well as robust data strategies to power insights. With Theorem’s help, RMN partners can diversify their revenue streams, increase ad inventory, identify sales strategies, and more.
Direct to Consumer
Direct to consumer (D2C) brands are striving to meet consumer demand and expand their digital-first capabilities to develop more robust omnichannel strategies. Empowering D2C brands for success means integrating innovative solutions for customer experience and technology-based process integration to meet demand at scale.
Retail & Marketplaces
As consumer shopping habits continue to shift at an unprecedented pace, retail brands face new, ever-evolving challenges. Theorem’s innovative digital solutions help businesses solve their marketplace and commerce problems, customer acquisition issues, and engagement challenges.
Platforms
Platform brands must meet the challenges of today’s constantly changing digital marketing landscape to deliver optimal results for their clients. At Theorem, we help platforms surpass these expectations and expand their revenue streams by offering innovative, end-to-end digital marketing solutions.

Awards

Trending Insights

Why Advertisers Must Embrace OTT Services’ Ad-Supported Models in 2023
As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities.
Theorem Wins Two AVA Digital Awards for Content Marketing and Creative Web Design
Theorem has been selected as the 2023 winner of two AVA Digital Awards, earning a Gold Award in the “Content Marketing/Blog Series” category and Platinum Award in the “Creativity (Web Design)/Website” category.
6 Steps for Building a Loyalty Program to Engage and Retain the Modern Consumer
When done right, your loyalty program can serve as the very core of your brand’s customer retention strategy. Follow these simple steps to crafting impactful loyalty initiatives for your brand.

Theorem Cares

We embrace our corporate social responsibility to help empower our people and our communities.

Covenant House
Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.
Vision Spring
VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.
Grameen America
Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.
Feeding America
Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.
Diversity and Inclusion
Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.
Nikhil Badlani Foundation
The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

Ready To Empower Your Business?

We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.

            Nikhil Badlani Foundation

            The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

            Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

            Diversity and Inclusion

            Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

            By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

            Feeding America

            Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

            As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

            Grameen America

            Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

            Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

            Vision Spring

            VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

            VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

            Covenant House

            Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

            For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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