Events

OMMA New York

Analytics and Attribution for Web Campaigns

Session Description:

Is it right to give attribution to the last click? Does this give too much credit to search? What if you could measure all of the consumer touch points and create algorithms that properly weight credit for each Some call it Multiple Attribution Protocol. Come see the companies who are developing and testing methodologies that will change the way we attribute credit for Web and search campaigns, creating a model for multiple digital platforms in the future.

    Speakers:

  • Dave Fall, VP Product Management - DART Search Doubleclick
  • Scott Baker, Product Manager - Atlas Media Console
  • Jay Kulkarni, Founder and CEO - Theorem, Inc.

    Moderator:

  • David Smith, CEO - Mediasmith, Inc.