Events

OMMA Hollywood

Online Media Operations and Reporting: Yin and Yang of Campaign Monetization

Session Description:

The day to day ad trafficking, search campaign set up and reporting activities are often operated separate from each other. By the time data is aggregated and analyzed and campaigns optimized based on their findings, day and weeks pass. An army of highly skilled online strategists are spending most of their time focused on tactical tasks distracting them from the client facing revenue maximizing tasks. Learn how to create a practical model regardless of if you are a brand marketer, online agency or publisher on some of the best practices of creating systems and process that will help you minimize your operational expenses, create a feedback loop between reporting and ad ops teams while driving revenue. http://www.mediapost.com/omma/conftrax.cfm#AT1

    Speakers:

  • Ben Saitz, VP Operations, Doubleclick
  • Frank Davidson, VP Media Operations & Technology, Digitas
  • Diane Bradley, VP/Ad Ops, Gorilla Nation

    Moderator:

  • Jay Kulkarni, CEO, Theorem