Press

OMMA West

Ad Serving & Analytics in a World of Web 2.0 panel

Session Description:

It's not just about ad serving any more. The slicing and dicing of the data generated by third party ad servers, called analytics is taking hold. Come and hear about the dashboards being deployed, new pricing models, new views on attribution, data pass back, automated reporting and other updates in this field which represents the backbone of internet measurement.

    Speakers:

  • Martin Wesley, CEO, BlackFoot
  • Jay Kulkarni, Founder and CEO, Theorem, Inc.
  • John Chandler-Pepelnjak, Senior Research Analyst, Atlas, DMT
  • Rick Bruner, Director, Research, DoubleClick
  • Dilip DaSilva, CEO, Exponential

    Moderator:

  • David L. Smith, CEO, Mediasmith, Inc.