Digital Perspectives | Trans-Atlantic Trends – Summer 2017

on August 30, 2017

With the growing adoption of digital advertising and programmatic, advertisers have a heightened interest in brand safety, which represents the top concern for agency panelists in the US and UK markets. In the US, digital display will continue to encompass a big part of spend, slowly opening up for video and social, while social, video and native are main growth areas in the UK. Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.

Theorem’s DigitalPerspectives is a quarterly report based on a survey of leading digital media agency leaders. DigitalPerspectives was designed to uncover emerging trends, changes, developments, and concerns in the fast-moving digital media marketplace. The survey is conducted by way of a combination of face-to-face interviews and online questionnaires. Questions are designed to collect both qualitative and quantitative feedback to result in major insights.

Theorem panels across the United States, Europe, and Australia are composed of a wide range of agency types, sizes and specialties – from large, integrated agencies to smaller, independent firms. The panelists represent a range of roles as well, including senior titles (partner, executive director), mid-level roles (communications planning, associate director, programmatic trader), and more junior positions (planner/buyer, account executive.)

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Lorena CasadoDigital Perspectives | Trans-Atlantic Trends – Summer 2017

Theorem Presentation at the 2017 IAB UK Leadership Event

on June 16, 2017

At a recent IAB UK Leadership Summit, Theorem’s Henry Rowe led a discussion covering the most important trends in the market. This will be a year of unprecedented change in the media industry and many of these trends may affect the performance of your business.

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Lorena CasadoTheorem Presentation at the 2017 IAB UK Leadership Event

Webinar: Driving Disruption from the Inside Out

on April 21, 2017

How Data Holds the Key to Revenue and Better Performance.

The way in which we consume data has changed dramatically over the past decade; creating both challenges and opportunities for media players, struggling to adapt. As a result, digitally-driven organizations are playing a constant game of catch-up as they evolve with novel ways of monetizing content.

 On Tuesday, April 11th, 2017, Digiday hosted an insightful webinar led by Dominic Finney, VP of Digital Strategy at Theorem, and tackled the following:

 Devising a data strategy to increase revenue stream and performance

  • Identifying the models required to analyze relevant data
  • Simplifying and automating the integration of data from disparate sources across the organization
  • Making insights available for decision-makers to utilize and therefore, act on
  • Applying a model Theorem calls the “4A’s” making data your strongest asset

Check out the recording and learn how to make data do more for your performance and monetization goals.

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Lorena CasadoWebinar: Driving Disruption from the Inside Out

Five Best Practices for Migrating to a New Ad Platform

on March 21, 2017

 Best Practices for Migrating to a New Ad Platform

Advertising platform migrations don’t have to be painful – or prolonged. Theorem’s latest report shares our best practices for an efficient, hiccup-free transition.

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Brad KitchenFive Best Practices for Migrating to a New Ad Platform