Five Best Practices for Migrating to a New Ad Platform

on March 21, 2017

 Best Practices for Migrating to a New Ad Platform

Advertising platform migrations don’t have to be painful – or prolonged. Theorem’s latest report shares our best practices for an efficient, hiccup-free transition.

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Moyosola OnileereFive Best Practices for Migrating to a New Ad Platform

Pushing Past Viewability’s Limitations

on August 12, 2016

Dominic Finney, VP of Digital Strategy at Theorem, discusses how to push past the limitations posed by current viewability standards. 

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Moyosola OnileerePushing Past Viewability’s Limitations

Q&A with Dominic Finney, VP of Digital Strategy

on August 1, 2016

Dominic Finney, VP of Digital Strategy and head of Theorem’s consulting services, discusses the challenges and commercial opportunities facing the digital media market. 

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Moyosola OnileereQ&A with Dominic Finney, VP of Digital Strategy

Overcoming Ad Blocking Barriers

on June 13, 2016

Dominic Finney, VP of Digital Strategy at Theorem, discusses the widely debated issue of ad blocking as a core challenge to overcome in a fragmented digital space.

At a recent Innovation Roundtable dinner in New York that we held in partnership with the Interactive Advertising Bureau (IAB) for stakeholders in the media world, key themes emerged on what marketing practitioners really worry about in these fast-moving times. Let’s look at what those themes were.

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Moyosola OnileereOvercoming Ad Blocking Barriers