At a recent IAB UK Leadership Summit, Theorem’s Henry Rowe led a discussion covering the most important trends in the market. This will be a year of unprecedented change in the media industry and many of these trends may affect the performance of your business.
How Data Holds the Key to Revenue and Better Performance.
The way in which we consume data has changed dramatically over the past decade; creating both challenges and opportunities for media players, struggling to adapt. As a result, digitally-driven organizations are playing a constant game of catch-up as they evolve with novel ways of monetizing content.
On Tuesday, April 11th, 2017, Digiday hosted an insightful webinar led by Dominic Finney, VP of Digital Strategy at Theorem, and tackled the following:
Devising a data strategy to increase revenue stream and performance
Identifying the models required to analyze relevant data
Simplifying and automating the integration of data from disparate sources across the organization
Making insights available for decision-makers to utilize and therefore, act on
Applying a model Theorem calls the “4A’s” making data your strongest asset
Check out the recordingand learn how to make data do more for your performance and monetization goals.