Dominic Finney, VP of Digital Strategy at Theorem, discusses the widely debated issue of ad blocking as a core challenge to overcome in a fragmented digital space.
At a recent Innovation Roundtable dinner in New York that we held in partnership with the Interactive Advertising Bureau (IAB) for stakeholders in the media world, key themes emerged on what marketing practitioners really worry about in these fast-moving times. Let’s look at what those themes were.
Theorem’s VP of Digital Strategy, Dominic Finney, explains how to tackle the roadblocks facing today’s rapidly evolving media market.
That was the hottest topic at a recent—and fascinating—Innovation Roundtable Dinner in New York that Theorem convened in partnership with the Interactive Advertising Bureau (IAB), and the participants were pretty motivated to find answers.
Theorem’s Lisa Meyer fears being seduced by data – and missing the need for actual insight.
Last Fall, my colleague here at Theorem, Mary Beth Sousa, gave us all a timely reminder: Let’s Stop Focusing on Data and Get Back to the Message. Her concern: how the lure of big data is threatening to overwhelm teams with just too much of the ‘good stuff.’