Don’t Be Blinded by Data’s Dazzle

on May 16, 2016

Theorem’s Lisa Meyer fears being seduced by data – and missing the need for actual insight.

Last Fall, my colleague here at Theorem, Mary Beth Sousa, gave us all a timely reminder: Let’s Stop Focusing on Data and Get Back to the Message. Her concern: how the lure of big data is threatening to overwhelm teams with just too much of the ‘good stuff.’

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Moyosola OnileereDon’t Be Blinded by Data’s Dazzle

Consumer-Centric Series: Programmatic Media Buying

on May 4, 2016

More business are turning to programmatic to stay competitive in today’s noisy digital space.

Discover how programmatic media buying can help you identify the moments that maximize brand impact and performance goals.

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Moyosola OnileereConsumer-Centric Series: Programmatic Media Buying

Infographic: 10 Trends for Publishers

on May 4, 2016

From partner alliances to the rise of programmatic buying, Theorem identifies 10 key trends driving the evolution of digital publishing in 2016.

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Moyosola OnileereInfographic: 10 Trends for Publishers

Digital Campaigns: Which Metrics Really Matter?

on March 21, 2016

Blog- Digital Campaigns

Theorem’s senior engagement manager, Mary Beth Sousa, explains the best practices for capturing the right data and measuring success in your digital campaign.

Most marketers would agree that there are really only a few measures that matter: sales lift, new accounts, and if you’re a business-to-business company, customer engagement. But marketers are still measuring that broad range of traditional digital metrics like impressions, conversions, website visits, even downloads.

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Ron CasselDigital Campaigns: Which Metrics Really Matter?

Infographic: A Round Up of 5 Key Trends

on February 1, 2016

The FaR Agency panel highlights the key trends that influenced the digital advertising industry in 2015 – from ad blocking to partnerships.

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Kara DegeorgisInfographic: A Round Up of 5 Key Trends