Infographic: 10 Trends for Publishers

on May 4, 2016

From partner alliances to the rise of programmatic buying, Theorem identifies 10 key trends driving the evolution of digital publishing in 2016.

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Moyosola OnileereInfographic: 10 Trends for Publishers

Digital Campaigns: Which Metrics Really Matter?

on March 21, 2016

Blog- Digital Campaigns

Theorem’s senior engagement manager, Mary Beth Sousa, explains the best practices for capturing the right data and measuring success in your digital campaign.

Most marketers would agree that there are really only a few measures that matter: sales lift, new accounts, and if you’re a business-to-business company, customer engagement. But marketers are still measuring that broad range of traditional digital metrics like impressions, conversions, website visits, even downloads.

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Ron CasselDigital Campaigns: Which Metrics Really Matter?

Infographic: A Round Up of 5 Key Trends

on February 1, 2016

The FaR Agency panel highlights the key trends that influenced the digital advertising industry in 2015 – from ad blocking to partnerships.

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Kara DegeorgisInfographic: A Round Up of 5 Key Trends

Infographic: Are your digital ads being seen?

on January 19, 2016

An ad served doesn’t necessarily mean an ad viewed, and digital advertisers, agencies and publishers are catching on as the industry shifts toward valuing viewable – rather than served – impressions. So what affects an ad’s viewability? It depends on who you ask. Theorem conducted a study on the present and future of online ad viewability with partner InSkin Media to analyze the most important factors.

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Ron CasselInfographic: Are your digital ads being seen?

Chrome Pauses Flash, But It Won’t Pause Ads!

on October 5, 2015

Is HTML5 the new standard in interactive marketing? Theorem’s creative lead, Manuel Moreta, discusses this highly controversial topic.

Google Chrome is pausing secondary web content or content that is not central to the web page in order to assist with battery consumption – basically this means they will pause Flash ads and if users want to see the content they will have to click to play them.

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Kara DegeorgisChrome Pauses Flash, But It Won’t Pause Ads!