Digital Perspectives | UK Summer 2017

on August 30, 2017

Given the headline-capturing concerns around “fake news,” advertisers have a heightened interest in brand safety, which represents the top concern for agency panelists. Furthermore, together with transparency, the market wants a safer programmatic environment, and media owners to offer an easy way of trading with them backed up by data, measurement and insight. Explore these trends and more shaking up the digital media market, in our latest DigitalPerspectives report, below.

read more
Lorena CasadoDigital Perspectives | UK Summer 2017

Digital Perspectives | US Summer 2017

on August 30, 2017

With brand safety/fake news as a primary concern throughout the industry, it is crucial for publishers to be transparent in their business offering. It is equally important to offer quality, non-fraudulent inventory and integrate with third-party verification solutions.
Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.

read more
Lorena CasadoDigital Perspectives | US Summer 2017

Digital Perspectives | Trans-Atlantic Trends – Summer 2017

on August 30, 2017

With the growing adoption of digital advertising and programmatic, advertisers have a heightened interest in brand safety, which represents the top concern for agency panelists in the US and UK markets. In the US, digital display will continue to encompass a big part of spend, slowly opening up for video and social, while social, video and native are main growth areas in the UK. Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.

Theorem’s DigitalPerspectives is a quarterly report based on a survey of leading digital media agency leaders. DigitalPerspectives was designed to uncover emerging trends, changes, developments, and concerns in the fast-moving digital media marketplace. The survey is conducted by way of a combination of face-to-face interviews and online questionnaires. Questions are designed to collect both qualitative and quantitative feedback to result in major insights.

Theorem panels across the United States, Europe, and Australia are composed of a wide range of agency types, sizes and specialties – from large, integrated agencies to smaller, independent firms. The panelists represent a range of roles as well, including senior titles (partner, executive director), mid-level roles (communications planning, associate director, programmatic trader), and more junior positions (planner/buyer, account executive.)

read more
Lorena CasadoDigital Perspectives | Trans-Atlantic Trends – Summer 2017

Infographic: Email Design – Principles for Optimal Engagement

on May 15, 2017

We understand there’s a method to driving optimal engagement – and at Theorem, we’ve got it down to a science. In our latest infographic, “Email Design: Principles for Optimal Engagement,” we discuss how quality design, coupled with a powerful message, is the best way to reel in eyeballs that drive lead generation.

Email Design: Principles for Optimal Engagement

read more
Moyosola OnileereInfographic: Email Design – Principles for Optimal Engagement

Five Best Practices for Migrating to a New Ad Platform

on March 21, 2017

 Best Practices for Migrating to a New Ad Platform

Advertising platform migrations don’t have to be painful – or prolonged. Theorem’s latest report shares our best practices for an efficient, hiccup-free transition.

read more
Moyosola OnileereFive Best Practices for Migrating to a New Ad Platform