Infographic: Are your digital ads being seen?

on January 19, 2016

An ad served doesn’t necessarily mean an ad viewed, and digital advertisers, agencies and publishers are catching on as the industry shifts toward valuing viewable – rather than served – impressions. So what affects an ad’s viewability? It depends on who you ask. Theorem conducted a study on the present and future of online ad viewability with partner InSkin Media to analyze the most important factors.

Theorem - InSkin Viewability Infographic

Ron CasselInfographic: Are your digital ads being seen?