6 Best Practices for Mobile Marketing in 2023

When the pandemic struck in 2020, the world of business and technology shifted exponentially. With businesses continuing to offer remote jobs, the use of technology accelerated as did the innovative ways it can be utilized. The amount of time people spend on mobile devices continues to increase and has resulted in a spike in engagement, content creation, and monetization on behalf of brands that are leveraging the momentum. With this in mind, it’s clear that brands and businesses should be incorporating as many mobile touchpoints as possible into their digital marketing strategies.
 

Check out these tips for a successful mobile marketing plan in 2023.

1. Adopt a Mobile-First Mindset

With the World Advertising Research Center predicting that by 2025, 73 percent of people around the globe will rely solely on their smartphones to access the internet, it is crucial for businesses  to optimize mobile experiences for consumers. Studies show that mobile users will give up on a search or website if it isn’t properly functioning within three seconds. Brands therefore must utilize SEO and UX design to make the experience as seamless as possible for mobile browsers in order to retain their attention. 

 

With the World Advertising Research Center predicting that by 2025, 73 percent of people around the globe will rely solely on their smartphones to access the internet, it is crucial for businesses  to optimize mobile experiences for consumers. Studies show that mobile users will give up on a search or website if it isn’t properly functioning within three seconds. Brands therefore must utilize SEO and UX design to make the experience as seamless as possible for mobile browsers in order to retain their attention. 

2. Have a Strong Presence on Social Media

Social media usage will continue to grow in years to come. In 2022, there were 4.70 billion people using social platforms. Social media is more often used on mobile than desktop so its essential to a robust mobile strategy. 

July 2022 Social Media Use Statistics  – Hootsuite/Datareportal

A presence on social media contributes to brand building. Incorporating marketing into social media will give you a well-rounded marketing strategy. Wendy’s is a great example of a company that utilizes multiple social media platforms and receives high engagement. Below are examples of their social media posts:

Wendy’s on TikTok

Be sure to follow your brand’s tone and key messaging across all platforms so customers know it’s you without needing to look at your name. 

3. Utilize the Benefits of In-App Advertising

In-app advertising is one of the best ways to reach your target audience on mobile while boosting sales. In-app advertising is any ad that’s placed into an app. Examples of places you’d find these ads are Hulu, Candy Crush, and the Planet Fitness app. One of the perks of in-app advertising is that it can be tailored to a specific target audience, which means higher conversion rates and insightful user data. Being able to gather user data is a huge perk. With the information you receive you can better tailor personalized ads and blast products and services that you know the consumer is interested in. The higher conversion rates are due to making ads targeted towards the demographic that uses that app. For example, on the Planet Fitness app, a great ad to place would be geared towards physical health and wellness like workout equipment or a protein shake. 
In App Ad Example by Huel

What’s even better about in-app advertising is it’s typically on a pay-per-click pay-plan, which means you don’t pay the application unless a consumer clicks on your ad to learn more. This not only saves money but also allows you to analyze CTR (click through rate).

4. Optimize Emails for Mobile Use

Did you know that 55 percent of emails are opened on a mobile device? Ensuring your emails are highly tailored, dynamic, and accessible for mobile users is therefore vital to the success of your company’s email marketing campaigns. 
 
Here are a few tips to make your emails more mobile-friendly:
  • Have a single-column layout to make things simple for email recipients to take in.
  • Have a prominent CTA button to encourage action.
  • Personalize content throughout the email including the subject line, header, and inside the email itself.
  • Use your pre-header text to introduce yourself and to inform recipients of what’s inside.
  • Keep emails concise and to the point.
Mobile Email Design Example  via MasterClass

In this email sent by Masterclass, you can see that they actually have two CTA buttons available for more opportunity for the recipient to click to learn more. Kinetic emails are also another way to stand out in crowded inboxes.

5. Create a Mobile-Friendly Website

Do you know how long it takes for people to leave a website if it’s poorly designed? Three seconds. That’s it. Having a mobile-first design is incredibly important to the success of your business. Take the time to really focus on UX design and site SEO. Things most people don’t notice unless it’s a bad experience include correct sizing for a mobile screen, an easy-to-use search function, and fast loading speeds. Over 50 percent of Google’s online traffic comes from a smartphone. Therefore, it’s worth putting a lot of focus into making your website mobile-friendly. 

6. Making Mobile E-Commerce a Seamless Experience

Having access to the internet in the palm of your hand makes life so much more convenient. Mobile users also want that convenience to span across all online experiences, including e-commerce. Businesses have a real opportunity to reach more consumers with the right message tailored specifically to each user. This is thanks to utilizing Wi-Fi and GPS technology to deliver content based on user location.

At the same time, e-commerce makes the buying experience easier than ever thanks to mobile payment methods such as Apple Pay and Google Pay, Visa Checkout, Venmo, Zelle, and Paypal. Not to mention the fact that mobile is the ideal platform for omnichannel shopping, as most customers take their smartphones with them wherever they go. Retailers can offer free in-store Wi-Fi, for example, to encourage customers to use their mobile devices to access brand-specific info while they shop on foot.

E-commerce can be successfully managed by adopting some of the tips above. Mobile marketing and social media presence directly tie into the success of e-commerce just as print ads and store flyers do in brick–and–mortar stores. 

The Importance of Mobile Marketing

With over half of technology users utilizing their smart phones to open emails and search online, making your digital marketing tactics mobile-friendly is the key to success. Utilizing the tips in this article will help with engagement and monetization. Take advantage of mobile usage rising and don’t be left behind.

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