December 7, 2016CHATHAM, NJ — Digital services firm, Theorem, today announced the latest report from its US DigitalPerspectives series that addresses the most recent market changes, developments and forecasts taking place across an evolving media landscape.Based on feedback from industry-leading agency executives in the United States, DigitalPerspectives provides a quarterly glimpse of emerging digital media trends.
October 26, 2016CHATHAM, NJ — Digital services firm, Theorem, today announced the launch of CDOMethod.com, an information forum for digital media leaders whose interests span strategy, technology, data, marketing and innovation.As digital disruption continues to move at a breakneck pace, organizations across the digital media value chain must adapt to changing dynamics in order to keep
August 29, 2016London, UK – Digital advertising is shifting from standard ad formats to bespoke units that create high-impact brand experiences in an attempt to keep up with consumer demand and changing preferences – according to a new study conducted by Theorem. Designed to uncover emerging trends, DigitalPerspectives™ is a quarterly report based on a survey of leading
August 23, 2016CHATHAM, NJ — Theorem, a leading digital media services company, today announced that it has promoted Bhaskar Kalale to Senior Vice President.Kalale is responsible for Theorem’s Indian operations in Bangalore and Mysore and has had increasing responsibility for Theorem’s expansion efforts in the APAC region. Since joining Theorem in 2011, he has managed
June 14, 2016SAN FRANCISCO, CA – Sublime Skinz, a leading global provider of skin-based advertising, in partnership with Theorem, a digital media and global services company, today announced the results of a new study that reports that 56% of marketers are now using VCPM (cost per viewable impression) to assess the success of their ad placements. While