Theorem Unveils its Marketing Intelligence Management Suite, MIM – Welcome to the Intelligent Side of Big Data

on May 19, 2015

May 19, 2015


ad:tech, San Francisco – Full-service digital marketing company Theorem Inc has leveraged a decade of learning and deep data and analytics expertise  to create its MIM (Marketing Intelligence Management) services suite.  As one of the few services-led analytics solutions, MIM has one clear market differentiator: the understanding of data to make intelligent marketing decisions.

Unveiled today at ad:tech, MIM includes a suite of services, software and domain expertise that enables marketers to fully exploit their marketing performance data. Incorporating Theorem’s powerful analytics engine, Theorem AnalyticsTM, it enables businesses to design a data-driven strategic roadmap to integrate, interpret and activate their data.

“Most approaches today are primarily technology-driven,” said Nick Strauss, Vice President of Strategy at Theorem.  “It’s clear that technology alone is not the answer to Big Data.  Even though it’s an enabler, what’s required to make marketing performance data actionable is designing an upfront strategy for what you’re measuring and why, then outlining how you plan to use the technology to answer questions that will drive business decisions.

“MIM completely changes the game plan by bringing into the equation the intelligent use of the data to hear what it’s telling you,” continued Strauss.  “MIM enables companies to be far more agile and more customer-responsive by planning efforts with equal focus on processes, people, and enabling technologies.”

Gamut Exemplifies Data-driven Enterprise

Gamut, a digital media services  company from Cox Media Group, has been working with Theorem to manage and analyze its marketing performance data.   The company is now enjoying real-time campaign performance monitoring by delivering immediate  and valuable  campaign insights to advertisers, to inform strategic decision making, and to pave the way for powerful, predictive analyses

“Theorem has provided us with sophisticated practices to mine our data and the results speak for themselves,” said Traci Will, Director of Sales Analytics, Marketing and Consumer Insights at Gamut .  “We needed real-time access to information and ways of visualizing data so we could monitor and share campaign performance with our advertisers.   Theorem provided a services-driven model with Theorem Analytics as the technology backbone to support our data needs. We really leveraged their deep data management expertise and experienced data specialists who work alongside our teams to aggregate and prepare the data we require.”

MIM manages end-to-end intelligence initiatives from strategy through infrastructure including: information strategy; data governance; data management; advanced analytics; infrastructure support and integration;  and Theorem Analytics™, a technology platform that leverages Theorem’s own proprietary technologies in combination with best-in-class software to deliver a flexible, scalable platform to manage data.

Although Theorem has its own software platform, MIM is not software-dependent. Theorem’s technology can be plugged into a company’s existing infrastructure to either maximize already existing investments or to fill gaps where organizations may still be handling aspects of their data management processes manually.

Join us and our client Gamut at ad:tech, booth number 1632, to see  how MIM can be used to interpret and chart the data important to you and your clients and make a pioneering step forward in your marketing strategies.

About Gamut

Gamut is a digital media services company owned by Cox Media Group. Gamut serves agencies and publishers, programmatically and direct, by aligning planning, research, inventory, and execution into a single smart service offering. At Gamut, it isn’t about buying and selling programmatically. It is about identifying those areas of each client’s business ripe for automation, and inserting the right solution to complement and inform their entire strategy. For more information, please visit www.gamut.media.

About Theorem

Theorem is a full-service digital marketing company that delivers an extensive range of flexible, tailored services to help organizations plan, scale, manage and optimize their digital marketing initiatives.

Providing a blend of domain specialty and digital best practices, coupled with an unrivaled heritage and experience in media marketing and services, Theorem underpins the digital program successes of companies including Gamut,  Rocketfuel, Epsilon, Hearst, Pandora, and Microsoft.

With offices in New York and London and delivery centres in India and the Dominican Republic, Theorem has over 1500 global employees and serves more than 200 leading agencies, publishers, networks, technology providers, and brands. More at http://www.theoreminc.net/

Share this post:
Lisa MeyerTheorem Unveils its Marketing Intelligence Management Suite, MIM – Welcome to the Intelligent Side of Big Data