Features
Whatever your search operation needs, Theorem can handle the task, including:
- Keyword Generation
- We navigate around a client's web site to understand their products and services. Theorem is able to generate hundreds of thousands of expanded keywords targeting this audience.
- Copy development
- Ad copy is developed for every expanded keyword. Copy is developed and enhanced based on the business model and campaign input provided by our customers.
- Trafficking
- Appropriately formatted keywords are trafficked into each search engine. Theorem has the technical expertise to automate trafficking using search engine APIs. We have trafficking expertise in all major search engines, including Google, Yahoo!, MSN, and Ask Jeeves.
- Bid Optimization
- Different engines have different bid determination tools depending upon the desired position. Our team updates these bids so that all keywords attain the most desired position.
- Deep linking
- A manual search of the respective URL for each keyword is done to assure that the landing page is relevant to the keyword. The URLs generated are then passed through a proprietary broken link checking software to ensure that the landing pages are live. These URLs are then cross-checked with site map for any URLs that are not deep-linked. Theorem tackles this complex process from start to finish.
- Reporting
- The average positions of the keywords in a particular engine, the performance reports, and the keyword performance analysis report for each hour are each generated and analyzed so that we can determine keyword performance in various engines, throughout different parts of the day. Theorem then provides all these reports in an easy-to-read and accessible format.
