Theorem

Attribution and ROI optimization are the true measure of effective online media initiatives. Theorem has unique capabilities to help marketers and agencies maximize their campaigns. By combining terabytes of ad serving data with search data and conversion data, Theorem observes all ad exposure preceding a click or conversion and can optimize performance across multiple campaigns, messages, and categories.

Our capabilities include campaign optimization as well as creative, site, ad unit, and placement level optimization. We can perform complex meta-analysis that incorporates true attribution valuation of each element from a holistic perspective. We can blend data to weigh the impact of search and display advertising. And we perform ROI analysis.