Overcoming Ad Blocking Barriers

on June 13, 2016

Dominic Finney, VP of Digital Strategy at Theorem, discusses the widely debated issue of ad blocking as a core challenge to overcome in a fragmented digital space.

At a recent Innovation Roundtable dinner in New York that we held in partnership with the Interactive Advertising Bureau (IAB) for stakeholders in the media world, key themes emerged on what marketing practitioners really worry about in these fast-moving times. Let’s look at what those themes were.

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Brad KitchenOvercoming Ad Blocking Barriers

Navigating Today’s Complex Digital Space

on June 1, 2016

Theorem’s VP of Digital Strategy, Dominic Finney, explains how to tackle the roadblocks facing today’s rapidly evolving media market.

That was the hottest topic at a recent—and fascinating—Innovation Roundtable Dinner in New York that Theorem convened in partnership with the Interactive Advertising Bureau (IAB), and the participants were pretty motivated to find answers.

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Brad KitchenNavigating Today’s Complex Digital Space

Infographic: A Round Up of 5 Key Trends

on February 1, 2016

The FaR Agency panel highlights the key trends that influenced the digital advertising industry in 2015 – from ad blocking to partnerships.

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Kara DegeorgisInfographic: A Round Up of 5 Key Trends