IAB Ad Operations Summit

on November 7, 2016

We’re a proud VIP sponsor of the 2016 IAB Ad Operations Summit.  This event brings together operations professionals, including product managers, developers, designers, and engineers, in a day of education and networking on the most pressing issues surrounding transparency and accountability in the supply chain. Industry experts convene to participate in candid conversations about building trust in the supply chain, data reconciliation, and cross-device measurement. Gain practical knowledge and skills, and discover best practices and solutions for the greatest challenges facing the industry today. We are excited to attend and meet you there. Contact us to schedule a meeting.

Want a complimentary Digital Audit? Click here to request a comprehensive digital advertising audit from Theorem, so we can help you identify opportunities for performance improvement and competitive leadership.

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Brad KitchenIAB Ad Operations Summit

What’s Your QA Procedure? What Small Publishers Can Do to Avoid Landmines

on June 10, 2015


When the question “what worries you” most comes up, I find that while the answer will often be much the same across businesses in a given industry, it will change over time.

From a publishing and Ad Operations perspective, protecting yourself from malicious attacks or malvertising (malware+ advertising) is top of mind where cyber-criminals use display advertising to distribute different forms of malware. That’s also the type of feedback that comes out of IAB-style conferences and in conversations with clients. People want to know how to flag it, how to address it, and how to prevent it.

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Kara DegeorgisWhat’s Your QA Procedure? What Small Publishers Can Do to Avoid Landmines