A Tale of Two Content Marketing Punts: What’s The Takeaway?

on June 11, 2015

tale-content-marketing

In her first post for the new Theorem digital issues discussion space, the firm’s director of marketing Lisa Meyer reflects on learnings from two recent but very contrasting content marketing endeavors.

In the area of content marketing, a great way to think about where today’s marketing efforts are headed is to look at two examples of campaigns – one of which is generally taken to be a success, and the other one, the opposite.

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Kara DegeorgisA Tale of Two Content Marketing Punts: What’s The Takeaway?