Consumer-Centric Series: Programmatic Media Buying

on May 4, 2016

More business are turning to programmatic to stay competitive in today’s noisy digital space.

Discover how programmatic media buying can help you identify the moments that maximize brand impact and performance goals.

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Moyosola OnileereConsumer-Centric Series: Programmatic Media Buying

Digital Campaigns: Which Metrics Really Matter?

on March 21, 2016

Blog- Digital Campaigns

Theorem’s senior engagement manager, Mary Beth Sousa, explains the best practices for capturing the right data and measuring success in your digital campaign.

Most marketers would agree that there are really only a few measures that matter: sales lift, new accounts, and if you’re a business-to-business company, customer engagement. But marketers are still measuring that broad range of traditional digital metrics like impressions, conversions, website visits, even downloads.

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Ron CasselDigital Campaigns: Which Metrics Really Matter?

Executive Checklist to Transitioning Processes

on June 10, 2015

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Publishing executives are faced with myriad challenges in the digital era and must acquire the necessary skills and technologies to keep pace, including working with external partners.

To keep pace, companies need to look at where and how they can work with external partners.

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Kara DegeorgisExecutive Checklist to Transitioning Processes

Digital Innovation Series: Publishing’s Change Agenda

on June 10, 2015

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Essential reading for media executives who are exploring strategies to update their digital capabilities.

Navigating market change requires staying one step ahead of the digital landscape. This brief provides insight into the trends having the biggest impact on the media enterprise.

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Kara DegeorgisDigital Innovation Series: Publishing’s Change Agenda