Chrome Pauses Flash, But It Won’t Pause Ads!

on October 5, 2015

chrome-flash
Is HTML5 the new standard in interactive marketing? Theorem’s creative lead, Manuel Moreta, discusses this highly controversial topic.

Google Chrome is pausing secondary web content or content that is not central to the web page in order to assist with battery consumption – basically this means they will pause Flash ads and if users want to see the content they will have to click to play them.

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Kara DegeorgisChrome Pauses Flash, But It Won’t Pause Ads!