Digital Perspectives | UK Summer 2017

on August 30, 2017

Given the headline-capturing concerns around “fake news,” advertisers have a heightened interest in brand safety, which represents the top concern for agency panelists. Furthermore, together with transparency, the market wants a safer programmatic environment, and media owners to offer an easy way of trading with them backed up by data, measurement and insight. Explore these trends and more shaking up the digital media market, in our latest DigitalPerspectives report, below.

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Lorena CasadoDigital Perspectives | UK Summer 2017

Digital Perspectives | US Summer 2017

on August 30, 2017

With brand safety/fake news as a primary concern throughout the industry, it is crucial for publishers to be transparent in their business offering. It is equally important to offer quality, non-fraudulent inventory and integrate with third-party verification solutions.
Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.

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Lorena CasadoDigital Perspectives | US Summer 2017

Digital Perspectives | Trans-Atlantic Trends – Summer 2017

on August 30, 2017

With the growing adoption of digital advertising and programmatic, advertisers have a heightened interest in brand safety, which represents the top concern for agency panelists in the US and UK markets. In the US, digital display will continue to encompass a big part of spend, slowly opening up for video and social, while social, video and native are main growth areas in the UK. Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.

Theorem’s DigitalPerspectives is a quarterly report based on a survey of leading digital media agency leaders. DigitalPerspectives was designed to uncover emerging trends, changes, developments, and concerns in the fast-moving digital media marketplace. The survey is conducted by way of a combination of face-to-face interviews and online questionnaires. Questions are designed to collect both qualitative and quantitative feedback to result in major insights.

Theorem panels across the United States, Europe, and Australia are composed of a wide range of agency types, sizes and specialties – from large, integrated agencies to smaller, independent firms. The panelists represent a range of roles as well, including senior titles (partner, executive director), mid-level roles (communications planning, associate director, programmatic trader), and more junior positions (planner/buyer, account executive.)

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Lorena CasadoDigital Perspectives | Trans-Atlantic Trends – Summer 2017

DigitalPerspectives UK – Summer 2016

on August 23, 2016

With content constantly being consumed outside, indoors and on-the-go, digital media has undergone significant transformation over the summer months. Most enterprises are seizing new digital growth opportunities by tapping into this noisy, yet lucrative space. Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.

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wpress-adminDigitalPerspectives UK – Summer 2016