With content constantly being consumed outside, indoors and on-the-go, digital media has undergone significant transformation over the summer months. Most enterprises are seizing new digital growth opportunities by tapping into this noisy, yet lucrative space. Explore some of these trends shaking up the digital media market, in our latest DigitalPerspectives report, below.
An ad served doesn’t necessarily mean an ad viewed, and digital advertisers, agencies and publishers are catching on as the industry shifts toward valuing viewable – rather than served – impressions. So what affects an ad’s viewability? It depends on who you ask. Theorem conducted a study on the present and future of online ad viewability with partner InSkin Media to analyze the most important factors.