IAB Ad Operations Summit

on November 7, 2016

We’re a proud VIP sponsor of the 2016 IAB Ad Operations Summit.  This event brings together operations professionals, including product managers, developers, designers, and engineers, in a day of education and networking on the most pressing issues surrounding transparency and accountability in the supply chain. Industry experts convene to participate in candid conversations about building trust in the supply chain, data reconciliation, and cross-device measurement. Gain practical knowledge and skills, and discover best practices and solutions for the greatest challenges facing the industry today. We are excited to attend and meet you there. Contact us to schedule a meeting.

Want a complimentary Digital Audit? Click here to request a comprehensive digital advertising audit from Theorem, so we can help you identify opportunities for performance improvement and competitive leadership.

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Moyosola OnileereIAB Ad Operations Summit

IAB MIXX Conference

on September 26, 2016

IAB MIXX brings together the industry’s most prominent and influential figures to share insights on the most pressing topics in advertising. This year, our client partners at Theorem will be there and look forward to meeting you.

Want a complimentary Digital Audit? Click here to request a comprehensive digital advertising audit from Theorem, so we can help you identify opportunities for performance improvement and competitive leadership.

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Moyosola OnileereIAB MIXX Conference

Navigating Today’s Complex Digital Space

on June 1, 2016

Theorem’s VP of Digital Strategy, Dominic Finney, explains how to tackle the roadblocks facing today’s rapidly evolving media market.

That was the hottest topic at a recent—and fascinating—Innovation Roundtable Dinner in New York that Theorem convened in partnership with the Interactive Advertising Bureau (IAB), and the participants were pretty motivated to find answers.

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Moyosola OnileereNavigating Today’s Complex Digital Space

Chrome Pauses Flash, But It Won’t Pause Ads!

on October 5, 2015

chrome-flash
Is HTML5 the new standard in interactive marketing? Theorem’s creative lead, Manuel Moreta, discusses this highly controversial topic.

Google Chrome is pausing secondary web content or content that is not central to the web page in order to assist with battery consumption – basically this means they will pause Flash ads and if users want to see the content they will have to click to play them.

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Kara DegeorgisChrome Pauses Flash, But It Won’t Pause Ads!