What’s Your QA Procedure? What Small Publishers Can Do to Avoid Landmines

on June 10, 2015

qa-procedure

When the question “what worries you” most comes up, I find that while the answer will often be much the same across businesses in a given industry, it will change over time.

From a publishing and Ad Operations perspective, protecting yourself from malicious attacks or malvertising (malware+ advertising) is top of mind where cyber-criminals use display advertising to distribute different forms of malware. That’s also the type of feedback that comes out of IAB-style conferences and in conversations with clients. People want to know how to flag it, how to address it, and how to prevent it.

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Kara DegeorgisWhat’s Your QA Procedure? What Small Publishers Can Do to Avoid Landmines