Tight Turn Arounds and Low Bandwidth
One of the most important components of creating and executing an effective customer engagement strategy is having both the time and resources to bring it to fruition. Believe it or not, this is one of the most common challenges for companies of all sizes.
Whether large or small, most brands do not have the time or internal reserves to create, launch and monitor a fully developed customer engagement plan. This will often result in the inability to connect with a customer and/or poorly timed, sub-par messaging that misses the mark. The best way to overcome this hurdle is to increase your bandwidth and time.
Lack of Niche Skills and Certifications
The marketing landscape is in a state of constant evolution. While many brands have amazing in-house marketing teams, not all have team members that are experts on the current best practices of customer engagement. Here’s the thing, there is nothing wrong with that.
Flooded with so many niche specialties, that there is no way one marketing person or team can have totally mastery of every skill. The best thing you can do when something is not really in your wheelhouse, ask for help. Chances are there is an expert or a team of experts who can take on your challenges and over come them for you, just an email away.
Disconnected Data Systems
With so many different platforms at our disposal accommodating our vast array of needs, the world is abuzz with talks of integrations and automation. There are a few reasons why many are struggling with integrating their systems and streamlining their processes. Two of which include utilizing outdated systems that cannot be integrated and utilizing too many different systems that require outside help to integrate.
In both instances, there can be major disconnects between your systems, that will inevitably lead to increased error rates and decreased success rate. For example, if you are utilizing a customized CRM system, that doesn’t integrate into an email marketing platform, your customer engagement emails can not be automated. This completely eliminates the possibility to utilized personalization of your emails. It also increases the likely hood of emails going out in error, and/or missing out on vital customer contact opportunities is extremely high.
How can you tackle this issue as quickly and efficiently as possible? In an ideal world you would update all of your platforms to user friendly systems that seamlessly integrate together with the click of a button. Sadly, it is never that simple. To ensure seamless connection between your marketing and customer base, your best bet is bringing in a third party expert to create an integrated system structure that suits your customer engagement needs.
Inability to Support Global Market
Either way, there is a simple way to curtail a lack of global marketing strategy before it negatively impacts your organization. Do your research and collaborate with a partner who is well versed in global marketing and customer engagement strategies. Doing so will not only ensure you maintain a handle on your global market but it will allow your team to educate themselves on your specific global customer base and how best to market to them.
Diminished Brand Loyalty
Digital challenge? We’ve got a solution. Contact us today and let’s get started.
Choose from our service lines and submit the form, then we’ll get in touch to explore how Theorem can help grow your digital revenue.