A notable side-effect of COVID-19 is that it has accelerated the need for businesses of all types to have better direct relationships with their customers. Before implementing a more direct approach, there are some key questions that must be answered.
The 2020s Will Be the Decade of 'Direct to Consumer'
The unprecedented events at the start of the 2020s have made it clear that 'direct to consumer' will be the centralized theme of this decade.
Important Elements of Being a Direct Operation
8. Create Better Pricing
If you own the strategy, choose the tech, optimize the supply chain and own the data you will probably create better margins. This is as true in B2B as it is in B2C. If you are a brand in-housing or a commercial publisher, own the plan, in-house the thinking and outsource the services. If better margins mean better prices for customers, you will likely increase market share.