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Data Collection: Data is collected from various tools by the ad operations team and validated for consistency before an automated solution picks up all data files and uploads them to a central repository, Theorem Analytics, for analysis.
Data Use: Monthly aggregate reports leverage the collected data to generate market insights and assess the performance of display advertising across all Theorem clients.
Data Integrity: All data is managed to be complete, accurate and consistent.
Data Security: Due to the sensitive nature of the data used, various security measures have been implemented to ensure all data is secure. All data files are stored in encrypted environments, no identifying information is uploaded to Theorem Analytics, and access to data is limited to authorized Theorem employees only.