Retail in Need of a Revamp
Theorem works alongside a leading cloudbased customer experience platform to deliver seamless, micro-targeted email campaigns for a nationwide retail brand. The client needed to create a cohesive and consistent digital experience, while personalizing dynamic content to meet the individual consumers’ realtime needs. The brand found that customers who shop across channels are 8x more valuable than those who shop in a single channel. Therefore, their goal was to provide the shopper with the best experience in whatever way he or she chooses to interact with the brand: mobile, desktop, store, or all of them together.