Personalizing the Journey
Theorem plays a key role in designing customized approaches so that clients can achieve audience engagement and generate awareness and loyalty through 1:1 email marketing campaigns. By connecting each piece of a client’s customer engagement program, a client can quickly build personalized messages for new, active, and lapsed customers. For this video retailer client, Theorem designed messages that (1) connected with the places that customers are on their journeys, such as personalized title recommendations and loyalty programs, and (2) provided the client with insights into services that customers might not know about. Drawing on Theorem’s digital marketing and analytics expertise, the client became able to measure elements of campaign effectiveness, such as level of enrollment into specific programs, percentage of online reservations, and overall lift rates.