CHATHAM, NJ — Digital services firm, Theorem, today announced the launch of CDOMethod.com, an information forum for digital media leaders whose interests span strategy, technology, data, marketing and innovation.
As digital disruption continues to move at a breakneck pace, organizations across the digital media value chain must adapt to changing dynamics in order to keep pace. They are transforming their strategies, models, and processes in a bid to maximize their growth potential. Method by Theorem is a resource for executives by providing insightful content that helps them keep pace with changing market dynamics.
“Companies that thrive are quick to read and act on signals of change from the external environment,” said Lisa Meyer, Vice President of Marketing at Theorem. “They need to be tuned into signals of change so they can quickly refine or even reinvent their business models. Recognizing the growing need for strategic, technological and operational insights that address digital’s rapidly-evolving environment, we created Method.”
Method by Theorem gives the company and its digital specialists the ability to share insights and help foster new ideas, creating a unified experience that embraces–and evolves with–digital change. “We’re only just getting started, but we have very high hopes of fostering a niche that helps affect digital change,” added Meyer.
Method by Theorem will be regularly updated with quality content, providing profiles of innovative digital leaders, trends that are impacting publishers’ monetization strategies, in-depth stories on what’s working (and what isn’t) in digital advertising, and updates on latest developments in the areas of advertising, email, mobile, social media, and digital technologies.
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Founded at the onset of the digital revolution in 2002, Theorem is a global, industry-leading digital solutions partner to organizations spanning the digital media landscape. Many of the world’s leading publishers and media organizations rely on our expertise and global scale to help them improve their digital performance. Through an integrated approach, Theorem delivers a full suite of advisory services, operational and technical solutions to help clients maximize returns from digital channels.
Headquartered in Chatham, New Jersey, Theorem has offices in New York, Sydney, London, India, and the Dominican Republic. More information is available at www.theoreminc.net.