Digital Perspectives | UK Summer 2017

on August 30, 2017

Given the headline-capturing concerns around “fake news,” advertisers have a heightened interest in brand safety, which represents the top concern for agency panelists. Furthermore, together with transparency, the market wants a safer programmatic environment, and media owners to offer an easy way of trading with them backed up by data, measurement and insight. Explore these trends and more shaking up the digital media market, in our latest DigitalPerspectives report, below.

Kara DegeorgisDigital Perspectives | UK Summer 2017

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